Thursday, March 11, 2010

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Yet Another Success Story

I wanted to introduce another great Entrepreneur School success story.  Craig and John started a really cool company recently.  Craig is one of our corporate videographers and has listened to our shtick many times.  He was already self-employed before we met him, so he has entrepreneurial roots and tendencies from the beginning.

Their new company is called Your Legacy Video, and they make TV show-like documentary videos about your loved ones.  I love this idea.  I make videos for my kids documenting big vacations, their first year of life, and things like that.  They love them.  My dad is currently taking all the old 8 mm videos from the 60s and 70s and making DVDs out of them.  There is obviously a huge demand for products like Your Legacy
Video’s.  They offer a true value-added service,however.   They do all the standard stuff like digitizing your videos and pictures.  But they also interview the major family players, put together a script and storyline, add music, and edit the whole thing into a coherent TV quality video about your loved ones.  Great, great stuff.

There are several reasons why The Entrepreneur School loves this company:

  • it’s a trendy, cool product with a huge, growing demand,
  • they are experts in this field already and are leveraging years of skills,
  • they spent very little to create this new company,
  • awesome website,
  • they have been marketing creatively to a clear target audience,
  • they seek and listen to advice about growing their company,
  • and they have reduced risk to the point where they can’t fail!

Congrats and good luck to you two.  Check out www.YourLegacyVideo.com

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