How to Start a Business

I wanted to introduce another great Entrepreneur School success story.  Craig and John started a really cool company recently.  Craig is one of our corporate videographers and has listened to our shtick many times.  He was already self-employed before we met him, so he has entrepreneurial roots and tendencies from the beginning.

Their new company is called Your Legacy Video, and they make TV show-like documentary videos about your loved ones.  I love this idea.  I make videos for my kids documenting big vacations, their first year of life, and things like that.  They love them.  My dad is currently taking all the old 8 mm videos from the 60s and 70s and making DVDs out of them.  There is obviously a huge demand for products like Your Legacy
Video’s.  They offer a true value-added service,however.   They do all the standard stuff like digitizing your videos and pictures.  But they also interview the major family players, put together a script and storyline, add music, and edit the whole thing into a coherent TV quality video about your loved ones.  Great, great stuff.

There are several reasons why The Entrepreneur School loves this company:

• it’s a trendy, cool product with a huge, growing demand,
• they are experts in this field already and are leveraging years of skills,
• they spent very little to create this new company,
• awesome website,
• they have been marketing creatively to a clear target audience,
• they seek and listen to advice about growing their company,
• and they have reduced risk to the point where they can’t fail!

Congrats and good luck to you two.  Check out www.YourLegacyVideo.com

Related posts:

1. Another Success Story!
2. Yet Another Entrepreneur School Success Story
3. Great Retail Success Story
4. Chris’ Students Make the Paper – Another Success Story
5. Success Story and Cool Product