http://blog.theentrepreneurschool.com Learn How to Start a Business Wed, 28 Jul 2010 19:10:27 +0000 en hourly 1 http://wordpress.org/?v=abc Copyright © The Entrepreneur School Blog 2010 erik.rostad@gmail.com (The Entrepreneur School Blog) erik.rostad@gmail.com (The Entrepreneur School Blog) posts 1440 http://blog.theentrepreneurschool.com/wp-content/uploads/2009/10/tes_blog_sm.jpg http://blog.theentrepreneurschool.com 144 144 Learn How to Start a Business The Entrepreneur School Blog The Entrepreneur School Blog erik.rostad@gmail.com no no http://blog.theentrepreneurschool.com/website-font-transformation-1379 http://blog.theentrepreneurschool.com/website-font-transformation-1379#comments Mon, 08 Mar 2010 22:01:57 +0000 Erik Rostad http://blog.theentrepreneurschool.com/?p=1379 http://blog.theentrepreneurschool.com/website-font-transformation-1379/feed 1 http://blog.theentrepreneurschool.com/how-google-determines-the-top-ad-placements-889 http://blog.theentrepreneurschool.com/how-google-determines-the-top-ad-placements-889#comments Tue, 15 Dec 2009 02:59:43 +0000 Jim Beach http://blog.theentrepreneurschool.com/?p=889 http://blog.theentrepreneurschool.com/how-google-determines-the-top-ad-placements-889/feed 0 http://blog.theentrepreneurschool.com/alternative-use-of-google-adwords-464 http://blog.theentrepreneurschool.com/alternative-use-of-google-adwords-464#comments Thu, 15 Oct 2009 15:44:06 +0000 Erik Rostad http://blog.theentrepreneurschool.com/?p=464 http://blog.theentrepreneurschool.com/alternative-use-of-google-adwords-464/feed 5 1:38 The NY Times ran an article yesterday on how small businesses can use Google AdWords to advertise their business.  They had some great things to ... The NY Times ran an article yesterday on how small businesses can use Google AdWords to advertise their business.  They had some great things to say about localizing the ad campaign, selecting the correct keywords, and closely monitoring the results. One thing they failed to write about was using Google AdWords for research purposes.  When I hear Search Engine Optimization professionals speak about the use of Google AdWords, it usually is not in the vein of using it for advertising.  Google Adwords is just as strong of a platform for doing your Keyword research as it is for advertising your small business. How do you do research using Google AdWords? Start by using Google's Keyword Tool to research keywords for your market.  You can see here the average # of searches per month as well as the competition level for that keyword.  After deciding on the best Keywords for your company, set a budget and place these Keywords into your Google AdWords campaign and look at the results of what attracts the most clicks to your site. Now, do Search Engine Optimization within your website design.  Optimize the best performing Keywords in your Meta Tags, on-page text, and with links pointing to your site using those words. By optimizing your site for those Keywords, the goal is to attract free visitors to your site who will buy your good or service.  This is opposed to Google AdWords where you pay if they click the link. And hey, if you got business from AdWords while doing this research, and there is a return on investment, keep the ads going.  But the goal is to produce natural search results based upon the information gleaned from your Google AdWords research. Bootstrapping, Website Design erik.rostad@gmail.com no no http://blog.theentrepreneurschool.com/bad-name-online-389 http://blog.theentrepreneurschool.com/bad-name-online-389#comments Wed, 07 Oct 2009 20:14:23 +0000 Erik Rostad http://blog.theentrepreneurschool.com/?p=389 http://blog.theentrepreneurschool.com/bad-name-online-389/feed 1 http://blog.theentrepreneurschool.com/website-analysis-above-the-fold-71 http://blog.theentrepreneurschool.com/website-analysis-above-the-fold-71#comments Tue, 11 Aug 2009 18:50:57 +0000 Erik Rostad http://blog.theentrepreneurschool.com/?p=71 http://blog.theentrepreneurschool.com/website-analysis-above-the-fold-71/feed 7