Posts Tagged ‘Reality TV’
Friday, September 11, 2009 | Written by Jacob Dearolph
Posted under: Creativity and Ideation, General Thoughts, Social Media for Entrepreneurs |
Tags: entrepreneur, opportunity, Reality TV, social media |
No Comments

Fragmentation of an Industry - Opportunity for the Entrepreneur
I came across a blog (The Influential Marketer) that highlighted the possibility that Jay Leno’s new show could become a model for Broadcast Television (Fox, ABC, NBC, CBS). Rohit says that basically over the last 5 years the typical drama type shows (CSI, Law & Order, etc…) in this time-slot (10:00 pm) have been moving to Bravo, FX, Lifetime, HBO and others. He sites that cable’s flexibility and the impact of DVR and Tivo are two the main reasons. As these shows move thus goes the viewers and with the viewers goes the advertising dollars. In turn, Broadcast Television is declining. This may be in part why there has been a heavier influence of live reality tv and why Leno’s new live show could prove to be a working model.
I find the last point of his blog interesting:
“But here’s the most interesting part: one of the best things about social media is that it is focused on real time collaboration and sharing. If the future of broadcast is pointing towards live moments, then the intersection between television and social media may be one of the most interesting stories of the future.”
I recently saw the power of this type of social media marketing when my I watched just 15 minutes of America’s Got Talent with my wife. There was a group on that I thought did well and the judges didn’t like; I was curious to learn more so I logged on and googled the show. Later I was working on Twitter and saw people talking about it with links to blogs. Naturally, I clicked the blogs and read about it. Next thing I know I wanted to send a text and vote…
So my interest is what does this mean for the entrepreneur? At the The Entrepreneur School we teach that changing events and fragmentation o creates opportunity for the entrepreneur. Here we have the fragmenting of what was once a dominated industry. I believe the fragmenting is happening not only in the type of show, and marketing aspect (social media) but also sales and distribution of the show. Hence, Netflix, Hulu, etc…
This is being seen right now in the music industry. The industry is fragmenting such that the entrepreneurs who got out in front a few years ago are doing well in niches in marketing, distribution, sales, etc… The way I heard of and bought music now is 180 degrees different than just 3 years ago; consequently I’m spending more money now than three years ago.
So in the case of the TV Broadcasting industry changing and then being impacted by social media there is now a whole new sub-industry for people to figure out niches and ways to make money.
Tags: entrepreneur, opportunity, Reality TV, social media | Posted under Creativity and Ideation, General Thoughts, Social Media for Entrepreneurs | No Comments
Monday, August 31, 2009 | Written by Jim Beach
Posted under: Angels, General Thoughts, Raising Money, Shark Tank, Venture Capital |
Tags: Raising Money, Reality TV, Shark Tank, Venture Capital |
2 Comments
Welcome to another Shark Tank recap! These week’s show had some big winners and some big losers…… And we saw Barbara Corcoran’s soft side. Final count of “You are dead to me!” outbursts this episode, 4 – and 1 “then I kill you!”
The first contestant was immigrant from Ghana, Kwame Kuadey who started Gift Card Rescue. He is a great example of low risk entrepreneurship and how starting a business can help you escape the uncertainty of the job marketplace. He started this business while working for the man, but was fired recently. He buys unwanted gift cards and then sells them at a discount. He knew his numbers, was well prepared, and was very articulate. His request for funding was very reasonable. Three sharks were out quickly, saying the business was not right for them. Kevin, the bald guy, offers $150k for 50%, unusual that he is willing to be equal partners. Robert ups the offer to $200k for 50%, a really good offer. Kwame accepts, a really good deal for him. This is one of the very, very rare times when the entrepreneur is treated fairly and everyone wins. Why did it happen this way? Because he is very prepared, very effective, and had a great, solid idea.
Next is Gina Cotroneo who sells generic products with happy messages on them. She hugs each product, draws a smiley face on each package, and clearly is trying to spread good vibes with her company, Soul’s Calling. Her goal, to achieve “world happiness domination.” After several years, she only has $18k in sales. She has some cute products, but as the sharks point out, the marketplace is clearly not buying. They tell her to shut it down. Clearly, something is wrong with her company, probably her, but I disagree with the sharks, I think there is a market for these goods, but Gina needs to get out of the way and let someone else run the business for her. She asks for $600k, a ridiculous amount. Kevin tells her the business is really worth zero and tells her to quit! Robert tells her something very interesting, “the business is telling you something.” A powerful line. Businesses do tell us things, as does the marketplace.
Third is Dan Claffy who sells coffee branded items. Stupid idea. Who wants a bear what says “coffee” on it? He does have a trademark that protects him from anyone else doing this, but who cares? Someone else will want a java bear? Also, Dan tells the sharks he has tons of “commitments” for sales, for which they rightful pillar him. Don’t get commitments, get sales!! At The Entrepreneur School, we stress selling as the FIRST activity of a new business. Dan failed to do this, and he walks home empty-handed.
The next opportunity is a graffiti removal business owned by Paul Watts. Paul hopes to raise capital to franchise his business, cleaning graffiti off public spaces. He does not know how he will get communities to pay him for graffiti removal and, even more importantly, he does not known the product that removes the graffiti! He buys the chemicals off the shelf, just like anyone else can. Also, he asks for a $2 million valuation, with zero franchise sales so far! He is crazy. Horrible idea, horrible presentation. Kevin and Robert throw him a bone and offer $375 for 75% of the business. I have no idea why. There is no profit stream, so what are they seeing? Paul should take this gift and run happily. But he declines and he “is dead to me!”
Finally, Amy and Allison want $350k for 15% for a company that offers a protective slipcover for baby pack-and-play play-yards. Great idea. Being a parent, I love the idea. The two ladies try to sell the business without selling the patent, get caught, and it almost kills the deal. They have $250k sales in Target and sales to many hotel chains. Barbara offers $350k for 40%, a great deal for the ladies. Rightfully, they take the deal, a win-win for everyone.
Two successful entrepreneurs, both with good solid products, pre-existing sales, and good presentations. And some bozos……
Tags: Raising Money, Reality TV, Shark Tank, Venture Capital | Posted under Angels, General Thoughts, Raising Money, Shark Tank, Venture Capital | 2 Comments
Monday, August 24, 2009 | Written by Jim Beach
Posted under: General Thoughts, Raising Money, Shark Tank, Venture Capital |
Tags: Raising Money, Reality TV, Shark Tank, Venture Capital |
2 Comments
Just finished watching this week’s installment of “Shark Tank,” and again, it should be required viewing for all entrepreneurs or people that want to escape their financial uncertainty by learning how to start a business. First thought, I do see how the VCs could at first come across as nice, but they are rude, arrogant, and mean. They claim to like some of the contestants and then screw them or talk behind their backs.
The first contestant, Marian, invented a product called the TurboBaster, an improved turkey baster that does some other functions too. Maybe, she hasn’t produced one yet, not even a prototype. She wanted $35k for 30%, valuing her non-existent company and product at around $1 million. She doesn’t know anything, does not know the market size, cost of production. In the real world, she would be tossed out of a VC office in less than a minute. In fact, she would never get an appointment. But, they say they love her, love her “brand,” and therefore one of the VCs, the TV infomercial guy (Kevin), offers her a royalty of 2% for 100% ownership. The Fubu jeans VC offers some cash too and the 2% royalty. The Fubu guy has no experience in this type of market, while Kevin has sold hundreds of millions of kitchen products. She accepted the deal from the infomercial VC (Kevin), making her the luckiest entrepreneur alive!
The next entrepreneur, Bryan from Oregon, recycles used chopsticks and makes lamps, baskets, bowls, and other household items. Neat idea, kind of gross though. He already has about $500k in sales (over 5 years) and asks for $100k for 10% ownership. His profit margin is very low and he has already invested $100k, making him a pretty good bootstrapper (most of the money came from Visa and AmEx). But, his fatal flaw is his valuation. A million dollars for chopstick stuff? I love the business as a mom and pop, but I agree with the VCs, that this business does not deserve funding.
Third, Lori from Georgia sells stress-relieving books that help kids go to sleep. I have kids, and I have heard it can be difficult to get kids in bed. My kids get in bed when told and fall asleep, something they were taught using a system sort of like Lori’s. As a parent, I think her system is crazy. I strongly believe bad parenting is the reason for kids not going to bed easily. As an entrepreneur, I am impressed that she has done so well, already over 50k in profit. I would never invest in this and think it is crazy. The VCs point out she is already on Amazon and in Barnes and Nobles and Borders, and should be doing better! The bald VC offers her $250k for 100% of the company, reinforcing my belief that he is just a jerk. Two other VCs offer 250k for 51% and 50%. She is so bold to say “no,” and counters for with a 40% offer. Unbelievable. She should take whatever anyone offers for this silliness.
Ken was next. I cannot believe they allowed this guy on TV. He was hoping to sell a deck of flash cards that help kids learn the state capitols and values his firm at over $1 million. Could they not find another entrepreneur to highlight? Did they want some comic relief? Dumbest thing I have ever seen.
Jeff and his guitar company then asked for $500k for 5% of his firm! For a patented guitar that folds in half. Pretty cool idea, but so incredibly overvalued! The VCs offer a great, great deal and he turns it down! But even more incredibly, the bald VC says, “You are dead to me” when Jeff is trying to be nice. What a jerk. In this case, the VCs did offer a good deal and the entrepreneur was too cocky to say yes. After Jeff left, the VCs talk behind his back, saying some very rude things, and showing their true vulture personalities.
Tags: Raising Money, Reality TV, Shark Tank, Venture Capital | Posted under General Thoughts, Raising Money, Shark Tank, Venture Capital | 2 Comments
Sunday, August 16, 2009 | Written by Jim Beach
Posted under: Raising Money, Shark Tank, Venture Capital |
Tags: Raising Money, Reality TV, Shark Tank, Venture Capital |
No Comments
I hope you have seen the new TV show, the Shark Tank. Anyone seeking VC funding should watch this show to learn what egos these VCs have. They are all trying to out-asshole Simon from American Idol. There is one bald VC guy that is the biggest jerk I have never seen. There was one entrepreneur, a guy selling a device that prevents a car from starting if the seatbelts aren’t worn, and loved the idea. It is a winner, of course. The VCs were their jerky selves. The poor guy with the car device was eaten by sharks, asking for 500k for 10%. The bald guy offered 500k for 100%. Another guy, a slick guy, offered 1 million for 100%. The entrepreneur said NO and walked away!!! He loves his product and will fight for it!!! This show is very interesting stuff for the entrepreneurs….. I love the entrepreneur!!!
Tags: Raising Money, Reality TV, Shark Tank, Venture Capital | Posted under Raising Money, Shark Tank, Venture Capital | No Comments
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