The Entrepreneur School Podcast Channel

I was speaking with a friend yesterday who runs an excellent blog.  He writes 2-3 times a day and the content is outstanding.  It’s so good that I recommended that he try another outlet alongside his blog.  I recommended that he begin recording his blog posts in order to send them out as podcasts.

Most people spend hours a week in their car and have more time to listen to content instead of reading content.  Are you reaching those people?

These days, podcasting has become almost too easy.  All you need is a basic microphone (standard on most laptops now days), recording software (available free on Mac’s (GarageBand), and a way to upload your files online.  If you have a WordPress.org blog, you can download the Podpress Plugin and set yourself up so that after recording yourself reading the blog you just wrote, you can easily post the audio file within your blog in a very sleek looking Flash-based player.  And if you set things up correctly with iTunes, Podpress will send your podcast directly to the iTunes podcast section to be searched all over the United States.

The Entrepreneur School loves testing these new ways of communication because we know how important they are to bootstrapping entrepreneurs trying to get the word out in every way possible.  We just got our own iTunes channel for this blog.  So if you prefer listening to reading, you can click on the following link to go to the new Entrepreneur School iTunes Podcast Channel.

But I need to warn you.  If you are the type of blogger whose most recent post was from July and the recent one before that was from February, podcasting is not for you.  The idea, (as well as the idea for your blog), is to keep momentum going so that the people who subscribe to feeds from your blog or podcast are satisfied daily.  And be sure to provide interesting and relevant content.  If you are just making advertisements, good luck getting followers.

 Podcasting Made Easy [2:00m]: Play Now | Play in Popup | Download