How to Start a Business

An ex-student of mine has come up with a great product that I wanted to show you.  

Phil Wilheit created a product (and has it made right here in the US) that is similar to the CornHole game many kids and college students play.  It is called TargetMatz and is played by throwing discs at two targets placed 18 feet apart. Depending on where your disc lands, you score points, sort of like Shuffle Board.  The mats roll up and are easily stored in an accompanying carrying case.  Order your set at TargetMatz.com.  He has other versions (like a football looking game) coming out soon.

Phil did so many things right.  Not a totally new idea, but a creative adaption of something we are already familiar with.  Small start up costs.  Working with a partner that can help with production and reduce start-up costs.  Viral marketing by telling your friends, asking friends to blog about it, and going to college tailgate parties to show it off.  Grow the business organically over time. I love it.

Absolutely the right way to start a company in today’s market.

Related posts:

1. Chris’ Students Make the Paper – Another Success Story
2. Yet Another Success Story
3. Yet Another Entrepreneur School Success Story
4. Great Retail Success Story
5. Another Success Story!