Constant Contact Email Marketing Series
Monday, March 8, 2010 | Written by Jacob Dearolph
Posted under: Entrepreneurship Tools |
Tags: Constant Contact, Email Marketing, Marketing |
1 Comment
We have just completed a round of email marketing and the results are undeniably good. Our metrics to our blog and homepage (www.TheEntreprneurSchool.com) have strongly increased and we have received great feedback from our customers.Simply put email marketing is a very powerful tool and needs to be apart of your marketing strategy as a small business. Listed below are blogs that comprise a series done on Constant Contact, our chosen tool for email marketing.
Note that we are in no way affiliated with Constant Contact and receive no kickbacks or discounts from them. We see them as
Read more...
We need your help! Let us write a book about you!
Sunday, March 7, 2010 | Written by Jim Beach
Posted under: Entrepreneurship Stories |
Tags: entrepreneur book |
No Comments
TheEntrepreneurSchool founders Chris Hanks and Jim Beach, along with 
Global Atlanta reporter David Beasley, have been contracted by McGrawHill publishing company to write a book! The book will be titled “The Sure Thing” just like the classic 1985 movie about a guy that travels across the country to spend the nig
Read more...
Latest GSU Economic Forecast
Thursday, March 4, 2010 | Written by Kristin Diver
Posted under: Banking, Economics, Financial Concerns |
|
No Comments
Last week I attended the Quarterly Economic Forecasting Conference at Georgia State University in Atlanta. This is a pretty cool half-day forum for anyone interested in what is happening in the economy (which is practically everyone now). The Director, Dr. Rajeev Dhawan, always gives a thought-provoking and entertaining speech on where the economy is headed. He points out in layman’s terms tons of various factors that support his forecast and explains them well.
This last conference confirmed what
Read more...
Adding a Facebook Fan Page for Your Business
Wednesday, March 3, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing |
Tags: facebook ads, facebook advertising |
No Comments
Now that we talked about landing pages for your Facebook ads, I wanted to show you how to build a Facebook fan page. Remember, people have profiles and friends. Businesses have pages and fans. In addition to using a fan page as a landing page (as we discussed in my last post), a fan page is important to make it easy for users to find you and as a viral marketing tool. Your fan’s friends will see that their friends are following you, and hopefully they will follow you too.
Facebook, for some reason, makes it hard to find the add fan page area. Goto the bottom of
Read more...
Entrepreneurship Quotes
Tuesday, March 2, 2010 | Written by Erik Rostad
Posted under: Entrepreneurship Quotes |
Tags: art of the start, doing, guy kawaski, learning |
No Comments
“You could spend all your time learning and not doing. And doing, not learning to do, is the essence of entrepreneurship.”
“The reality is that “entrepreneur” is not a job title. It is the state of mind of people who want to alter the future.”
Guy Kawaski – The Art of the Start
Read more...
Facebook Landing Pages – the Important Piece!
Tuesday, March 2, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing |
Tags: facebook ads, facebook advertising |
No Comments
The final, and by far the most , important piece of advertising on Facebook is what we will call the landing page. Creating an ad is easy and not nearly as important as where the ad points to. On Google, the ads point to you website, driving traffic directly to the site that sells your good or service. This wont work on Facebook.
The most important consideration for advertising on Facebook is to remember why people are on the site. When people are on Google, they are shopping. When they are on Facebook, they are there to check on their friends. They are not there to s
Read more...
Bidding for Ads on Facebook
Monday, March 1, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing |
Tags: bidding for ads on facebook, facebook ads, facebook advertising |
No Comments
Today, let’s discuss budgets and bidding for your Facebook ad campaigns. We have already looked at creating an ad and targeting your ad for maximum results, and the third step in the process, as defined by Facebook, is to deal with the financial elements.
There are several financial advantages of advertising on Facebook versus Google. On both sefvices, you are required to set a daily budget. If your budget is very low, say $20, there is a good chnace Google wont even bother to show your ad. However, Facebook will show your ad even if your budget is super low. Also, as we
Read more...
How to file for an LLC in Atlanta
Monday, March 1, 2010 | Written by Erik Rostad
Posted under: Business Ownership |
Tags: articles of organization, filing an llc, llc, llc name reservation |
No Comments
The Entrepreneur School is a big fan of using LLC’s as the legal entity of choice for your business. Read Professor Jim’s previous blog on the topic.
For all of our blog readers located in the city of Atlanta, I wanted to advise the very easy steps you need to take in order to file for an LLC. You don’t need a fancy lawyer to do these steps of the process. You may need to consult a lawyer for other aspects of gett
Read more...
Low Risk Business Idea
Friday, February 26, 2010 | Written by Erik Rostad
Posted under: Bootstrapping, Creativity and Ideation |
Tags: business idea, craigslist, low-risk entrepreneurship |
No Comments
We at The Entrepreneur School are all about starting businesses that require little start up costs. One way to search for these types of businesses is to pay attention to what your friends, family, and colleagues are asking about, are discouraged about, or need help with and see if you can assist them for a small cut.
One need I see over and over is helping people sell things online. I come across people quite often who are cash-strapped and would be greatly assisted fina
Read more...
Targeting with Facebook Ads
Thursday, February 25, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing |
Tags: facebook ads, facebook advertising |
No Comments
Now that we have an ad ready to run, its time to target who will see the ad. This is all -important, because, as you know, showing your ad to the wrong people is a waste of time and money. Facebook does a great job of helping you refine your target audience. The screenshot below shows the many ways we can drive down and make our target list even more specific. Let’s look at them one by one:
- Location – They even allow you to advertise to users in one city or region. Imagine being a restaurant and offering a birthday discount to people in Chicago only.
- Ag
Read more...
