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Bidding for Ads on Facebook

Monday, March 1, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing | Tags: bidding for ads on facebook, facebook ads, facebook advertising | No Comments

Today, let’s discuss budgets and bidding for your Facebook ad campaigns. We have already looked at creating an ad and targeting your ad for maximum results, and the third step in the process, as defined by Facebook, is to deal with the financial elements.

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How to file for an LLC in Atlanta

Monday, March 1, 2010 | Written by Erik Rostad
Posted under: Business Ownership | Tags: articles of organization, filing an llc, llc, llc name reservation | No Comments

The Entrepreneur School is a big fan of using LLC’s as the legal entity of choice for your business. Read Professor Jim’s previous blog on the topic.

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Low Risk Business Idea

Friday, February 26, 2010 | Written by Erik Rostad
Posted under: Bootstrapping, Creativity and Ideation | Tags: business idea, craigslist, low-risk entrepreneurship | No Comments

We at The Entrepreneur School are all about starting businesses that require little start up costs. One way to search for these types of businesses is to pay attention to what your friends, family, and colleagues are asking about, are discouraged about, or need help with and see if you can assist them for a small cut.

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Targeting with Facebook Ads

Thursday, February 25, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing | Tags: facebook ads, facebook advertising | No Comments

Now that we have an ad ready to run, its time to target who will see the ad. This is all -important, because, as you know, showing your ad to the wrong people is a waste of time and money. Facebook does a great job of helping you refine your target audience. The screenshot below shows the many ways we can drive down and make our target list even more specific. Let’s look at them one by one:

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Entrepreneurship Quote

Thursday, February 25, 2010 | Written by Jacob Dearolph
Posted under: Entrepreneurship Quotes | Tags: business plan, decision making, entrepreneur, Entrepreneurship Quotes | No Comments

Prioritization rescues people from the quick sand of decision angst!

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Creating Winning Facebook Ads

Thursday, February 25, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing | Tags: facebook ads, facebook advertising | No Comments

As we continue with our series on Facebook advertising, today we start to dig in a little more with ad creation. Facebook ad creation is different from GoogleAds and there are some super-important differences and rules we must be aware of. You can access Facebook ads from several places in the site. On almost every Facebook page, there are ads on the far right, and its says “create an ad” in a couple places around the other ads. Or, you can just click here which takes you to the page you see below….

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Facebook Ads Are Old School Display Ads

Wednesday, February 24, 2010 | Written by Jim Beach
Posted under: Facebook, Marketing | Tags: facebook ads, facebook advertising | No Comments

Below, is a screenshot from my Facebook page. There is an ad on the far right, in the red box. The ad is for “Cities I’ve Visited” – some sort of app that let’s you mark the cities you have visited and share that with your friends. I was on a normal, spy on my friend page when this ad came up. I was not searching for such an app, it just popped up.

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Great Site for Help Getting a Loan

Wednesday, February 24, 2010 | Written by Jim Beach
Posted under: Banking, Financial Concerns | Tags: small business loans | 1 Comment

I ran across a great site, that I wanted to share with you. The site is devoted to help getting small business loans…… great stuff….. some of the email from the founder below…

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Look (for real) Before You Leap

Saturday, February 20, 2010 | Written by Kristin Diver
Posted under: Entrepreneurship Stories, General Thoughts | Tags: small business questions | No Comments

I recently started working with a soon-to-be small business a couple weeks after they signed a lease for their perfect retail location. The building was old and had been vacant for years but had lots of potential. It was a huge space and the business owner had big dreams for how they would turn the building into everything they had ever wanted. They could see it, breath it, feel it, smell it. According to the landlord, all they needed to do was invest $20,000 to fix up the building a little. Small loan, should be no problem. It would be perfect, thus guaranteeing a sure thing for the success of the business.

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