How to Start a Business

Google has just announced some key changes in how search is conducted.  Google believes these changes are the future of where search is headed.

So, for you entrepreneurs out there wanting to be sure that your website will excel in these changes, take a look at what these changes will mean for you:

First of all, you have probably noticed a new link under the Google logo titled “Show options…”

Once you click the “Show options…” link, the side bar to your left appears.  Take a look at the top 3 options.

- Videos – This option only returns videos relevant to your search.
- Forums – This option searches out forums related to your search term, even if they are deeply embedded within a website.
- Reviews – This option finds reviews about your search term, whether it be about a company or a product.

So what do these things mean for your online business?  First of all, videos are important.  And research shows that videos under 4 minutes are the best to gain and capture your client’s attention.  The days of text-only sites are coming to an end.  Include well-thought-out videos.  Also, does your site warrant the necessity of a forum for people to discuss your idea or product?  Have a place for people to debate.  Finally, include a section on your website for product or idea reviews.  Allow client feedback, both good and bad, because it will be better for you to have control of the review section than for Google to find another review section for you and list that first.

The other items to note are that people will be narrowing their search to recently posted content.  Are you regularly updating your website content?  Also, people will be searching directly for images.  Since there is nothing inherent in an image to tell Google what the image is about, they will be relying on the Alt Text that you place behind the image as well as the file name of the image.  Have you strategically named your images?

Erik Rostad

Related posts:

1. Google Search Tricks
2. Ten SEO Tips & Stats
3. How to Get Google to Crawl Your Site Immediately
4. New Google Keyword Tool – Less Useful So Far
5. Facebook Searches Double – Words per Search to 3.5

5 Comments

1.   Christopher :o   |  Monday, 06 July 2009 at 9:16 am

   Nice post Erik – Excellent advice regarding client feedback. The last thing you want to do is cast a negative first impression of your company to your potential customer base. Creating an on-site review section would allow you to manage the way the reviews are ordered.

   I’ll definitely be looking into this for my blog!

   
2.   Zashkaser   |  Wednesday, 05 August 2009 at 2:12 pm

   This is an excellent review.

   
3.   Sdanektir   |  Thursday, 06 August 2009 at 9:10 am

   hahaha ! this is good shit

   
4.   Vivalkakira   |  Friday, 07 August 2009 at 4:11 am

   Thanks for post. Nice to see such good ideas.

   
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