How to Start a Business

Eco-friendly transportation services

“I used to be a banker, what am I doing”

Seriously a great story. It’s not  a rag’s to riches story; but, one of more realistic aspirations and not ignoring the pain of the a recession.  Could you imagine a laid off investment banker who starts a company that may one day be driving his former colleagues and clients around?

Check out the video: WSJ on a Banker Who Became a Taxi Driver

Lisa Bannonn for the Wall Street Journal did a piece on Gil Schor who was an investment banker in New York City.  He was formally employed by Natixis CIB, a French investment bank.  He was in the business of building a portfolio of leveraged loans and asset back securities.  Well, we all know how that story ended.

So Gil takes his severance package and some savings, around 100k, and buys 3 environmentally friendly cars.  His vision: to create an environmentally taxi service.  The company: Green World Tax  at (http://www.greenworldtaxi.com) is based in Westchester, N.Y.

I like in the video he starts off with marketing.  He created cards to advertise for his business, printed them up, and then drove to different businesses and distributed them.  He did this by himself.

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