First, we’re excited to announce the AJC featured The Entrepreneur School in a recent article.

But, before I get to that here’s a fun story about email marketing leading to a newspaper article. This also illustrates one of the concepts we teach at The Entrepreneur School called the corridor principle.   Basically said, the corridor principal teaches that once an entrepreneur starts a business and the sets down the path of that business the entrepreneur will gain access to new opportunities through “corridors” opened because of the business previously started.

As you may have read, we have done several e-mail campaigns through Constant Contact.   This has already led to many interesting opportunities, including a press release by Constant Contact. More recently, one of our e-mails was picked up by an AJC journalist. This is similar to the corridor principal in that we started down a path of e-mail marketing for the launch of the school and we ended up being featured in a major newspaper publication.  Now this wasn’t our primary goal  for the e-mail campaign; but we are certainly excited to get the e-mail back from Laura Raines.

Beach and Hanks are passionate about teaching entrepreneurship, and they wanted to create an affordable resource for anyone interested in becoming his own boss. For $29 a month, Entrepreneur School members gain access to 70 hours of video training — the equivalent of three or four semesters worth of MBA-level lectures and other resources. – From the AJC Article

Laura writes the educational opportunities column for the AJC.   She was previously connected to Chris Hanks, faculty at The Entrepreneur School and at UGA’s Entrepreneurship Program and was excited to get our e-mail about the site launch. Thus, she contacted us to feature The Entrepreneur School in her column. Within a week, she had an article published.

Interestingly enough, Laura mentions Jim Beach about a corridor principle in the article.

Take a look at the article:   “Jobs: low–risk  entrepreneurship is within almost anyone’s reach”

Here are some quotes from her article:

In quoting Jim and Chris: “Research shows that 72 percent of adults want to start a business, but only about 13 percent ever make that step,” Hanks said. “That’s a huge gap and for reasons that aren’t necessarily true. People think it’s too risky or they’re not that kind of person. If you’ve got the desire and the passion, we can show you how.”

“You don’t have to quit your job and start a $1 million business. You don’t have to swing for the fences and put your family at risk. It’s OK to hit a single,” Beach said. “If you started a business that brought in an extra $1,000 or $2,000 a month, how would that change your life?”