Archive for the ‘Blog’ Category
Monday, May 17, 2010 | Written by Jim Beach
Posted under: Blog |
Tags: blog readership, how to get your blog read |
No Comments
There is a iPhone and iPad app called TrendWord that shows what the current 15 or so most popular internet topics, ranked daily. Everyday, the app tells you what people are searching for and what topics are super hot. Google ranks blogs very high. If you blog about a top topic, you are almost guaranteed to get huge traffic. Try it.
Tags: blog readership, how to get your blog read | Posted under Blog | No Comments
Tuesday, May 4, 2010 | Written by Erik Rostad
Posted under: Blog, Marketing, Tools |
Tags: blog syndication, feedburner, rss feed, setting up an rss feed, syndication |
1 Comment
If you are a small business owner, chances are you’ve had to deal with the question of whether or not to start a blog. Depending on your industry, a blog could be a great tool to do the following:
- Establish yourself as an expert in your field.
- Generate new pages to your website on a consistent basis, increasing the likelihood of being found for search terms related to your business.
- Creating fresh content (Google likes this).
I try to convince most of my website clients to incorporate a blog into their new website. For one client, her blog has turned into her newsletter. Instead of a monthly or quarterly newsletter going out, a monthly email is automatically composed and sent out to her contact list. This email contains highlights from her blogs over the last month.
So, enough about the relative merits of a blog. How do you get people to read your blog? And what is all this talk about an RSS feed? Do you need one?
In geeky language, an RSS feed stands for Really Simple Syndication. In picture form, it is that orange logo you see all over the place in the upper right corner of this blog.
Think of an RSS feed as a magazine subscription. If you want to subscribe to Sports Illustrated, two things need to happen. First, Sports Illustrated must create the content for you to subscribe to. And second, you must request a subscription.
For an RSS feed for your blog, think of yourself as Sports Illustrated. You have a blog that you are updating quite regularly. An RSS feed is a simple way to allow people to subscribe to your blog. An RSS feed puts your blogs into a format that can be read by a number of different tools. People can subscribe to your blog,
To set up an RSS feed, follow these Really Simple directions:
- Go to Feedburner – http://feedburner.google.com/
- Feedburner is owned by Google, so if you have a Google account, sign in. Otherwise, you will need to set up an account so that you can log back in and check on stats for your blog feed.
- On the main page, you should see an option ‘Burn a Feed Right This Instant.’
- Take the domain name of your blog – ex. http://www.yoursite.com/blog and type that into the box.
- Click next.
- You’re done. Now click on some of the left side menu options to see what you can do with your RSS Feed.
If you are using a program like WordPress to do your blog, they automatically create an RSS feed for you that people can subscribe to. But it is still a good idea to use Feedburner for another RSS Feed as they have great options for keeping track of how many subscribers you have, and giving you the option to automatically send all blog titles to Twitter.
By the way, you can subscribe to The Entrepreneur School’s RSS Feed by clicking this link – http://feeds.feedburner.com/TheEntrepreneurSchoolBlog
Tags: blog syndication, feedburner, rss feed, setting up an rss feed, syndication | Posted under Blog, Marketing, Tools | 1 Comment
Friday, April 23, 2010 | Written by Henry Chang
Posted under: Blog, Business Ownership, Creativity and Ideation, Entrepreneurship Tools, General Thoughts, Marketing, Technology |
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No Comments
Has anyone ever done advertising on a cell / mobile phone?
I came across this company called foursquare which lets iPhone / Android / Blackberry users to see merchants that is around them.
Interesting concept, if anyone had any experience, please let us know!
Saturday, April 10, 2010 | Written by Henry Chang
Posted under: Blog, General Thoughts, Marketing, Ranking #1 on Google, Website Design, google |
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3 Comments
Google announced today they will factor in site load speed in ranking its search results.
What does that mean for you? Using a bigger and more reliable host, perfectly dedicated instead of shared.
Shared hosting usually cost around $5 – $15 a month while dedicated starts from $150.
You can read more about it here, google’s official blog for webmasters.
P.S. if anyone have questions or concerns, I will try to help as much as I can.
Posted under Blog, General Thoughts, Marketing, Ranking #1 on Google, Website Design, google | 3 Comments
Saturday, January 2, 2009 | Written by Henry Chang
Posted under: Blog, Creativity and Ideation, General Thoughts |
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No Comments
Are you looking for new ideas for a business? or ways to improve your existing business? I recently found this website called http://www.whynot.net and it allows people to post new ideas and then everyone would rate it good, neutral, or bad. They can also leave comments on why they think that way.
I think its a great way to find a business idea or to ask for people opinion before rolling it out.
Posted under Blog, Creativity and Ideation, General Thoughts | No Comments
Wednesday, December 23, 2009 | Written by Henry Chang
Posted under: Blog, Business Ownership, Creativity and Ideation, General Thoughts, Marketing |
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1 Comment
This is a local dry cleaner in portland, washington.
By giving away their service for free, they will gain loyal customers. As you can see from many peoples comments here
Of course, not everything can be given away for free, you have to find what is most suitable for your business, and take a look at the whole economic situation.
Anyone have some ideas to share for your business?
Posted under Blog, Business Ownership, Creativity and Ideation, General Thoughts, Marketing | 1 Comment
Friday, October 23, 2009 | Written by Erik Rostad
Posted under: Blog, Bootstrapping, Podcasting, The Entrepreneur School |
Tags: how to start a podcast, Podcasting, podpress, turn blog into podcast |
No Comments
The Entrepreneur School Podcast Channel
I was speaking with a friend yesterday who runs an excellent blog. He writes 2-3 times a day and the content is outstanding. It’s so good that I recommended that he try another outlet alongside his blog. I recommended that he begin recording his blog posts in order to send them out as podcasts.
Most people spend hours a week in their car and have more time to listen to content instead of reading content. Are you reaching those people?
These days, podcasting has become almost too easy. All you need is a basic microphone (standard on most laptops now days), recording software (available free on Mac’s (GarageBand), and a way to upload your files online. If you have a WordPress.org blog, you can download the Podpress Plugin and set yourself up so that after recording yourself reading the blog you just wrote, you can easily post the audio file within your blog in a very sleek looking Flash-based player. And if you set things up correctly with iTunes, Podpress will send your podcast directly to the iTunes podcast section to be searched all over the United States.
The Entrepreneur School loves testing these new ways of communication because we know how important they are to bootstrapping entrepreneurs trying to get the word out in every way possible. We just got our own iTunes channel for this blog. So if you prefer listening to reading, you can click on the following link to go to the new Entrepreneur School iTunes Podcast Channel.
But I need to warn you. If you are the type of blogger whose most recent post was from July and the recent one before that was from February, podcasting is not for you. The idea, (as well as the idea for your blog), is to keep momentum going so that the people who subscribe to feeds from your blog or podcast are satisfied daily. And be sure to provide interesting and relevant content. If you are just making advertisements, good luck getting followers.
Tags: how to start a podcast, Podcasting, podpress, turn blog into podcast | Posted under Blog, Bootstrapping, Podcasting, The Entrepreneur School | No Comments
Friday, October 9, 2009 | Written by Henry Chang
Posted under: Blog, Creativity and Ideation, General Thoughts |
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No Comments
The wall street journal has an interesting article, 3 ways to improve your online reputation.
I especially agree with #1. Reach out immediately to dissatisfied reviewers.
What do you think?
Posted under Blog, Creativity and Ideation, General Thoughts | No Comments
Thursday, October 8, 2009 | Written by Henry Chang
Posted under: Blog, Creativity and Ideation, General Thoughts, Marketing |
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No Comments
Is pork white meat or red meat?
if you said white meat, you’ve fallen for the advertising campaign for the U.S. National Pork Board. Pork is actually RED meat, during the 80′s when people became more health conscious, red meat was considered bad for your health, and the pork industry lost sales dramatically. so in 1987 the US national Pork board started “the other white meat” campaign to re-brand pork as white meat.
This is the power of advertising. The slogan, and the repetition, now majority of the people in the US thinks pork is white meat.
Here is another interesting advertisement I saw on tv the other day.
Comcast- “cutting back on advertising is like turning off the open sign to save electricity”
I think comcast really nailed this one.
So, what are your advertising plans? hopefully you have abandoned traditional media advertising (newspaper/magazines)
Here are some of the most important advertising venues
- Major blogs
- Mainstream website advertising
- Linkbacks on mutiple forums/blogs
- reseller ranking websites/BBB
- social media digg/reddit/stumbleupon
BTW, if anyone tries to sell you social media as facebook/twitter/myspace, he/she does not know what they are talking about. advertising on twitter/facebook has been limited, and generally does not provide good return on investments.
Posted under Blog, Creativity and Ideation, General Thoughts, Marketing | No Comments
Friday, October 2, 2009 | Written by Jacob Dearolph
Posted under: Blog, Creativity and Ideation, International |
Tags: Africa, creativity, problem solving, solutions |
No Comments
I went to Georgia Tech; I’m definitely part nerd. I love practical and pragmatic solutions to problems, which is one reason I love entrepreneurship. It can be a small problem like needing a seatbelt for my dog to a complex problem like how to solve the traffic dilemma in Atlanta, GA. When someone poses a good solution I love it.
Well, in our research for good entrepreneur blogs we came across Afrigadget.com. This blog is fascinating in the way it captures people thinking creatively and solving problems. The site is a boon for entrepreneurs looking for creative inspiration and problem solving. I pasted their mission statement below:
“AfriGadget is a website dedicated to showcasing African ingenuity. A team of bloggers and readers contribute their pictures, videos and stories from around the continent. The stories of innovation are inspiring. It is a testament to Africans bending the little they have to their will, using creativity to overcome life’s challenges.”
Afrigadget.com has been featured in Time’s 50 best websites and has been written up in different publications.
Take a look at some of these pictures – (each links back to Afrigadget.com) -
Solar Vest Idea:
Idea for Capturing Solar Power from AfriGadget.com
Cleaning Water:
Device Used to Clean Water
Snares to Kill Wildlife (a taste of art as well):
Killer Snares turned into artful message at AfriGadget.com
So as you continue to explore the blog I believe it will set off our creative mind. I learned some great things about creativity at The Entrepreneur School that relates to this site. Basically, to be creative you have to work at it and surround yourself with creativity. Afrigadget.com is a great site to surround yourself with. Hope you enjoy.
Tags: Africa, creativity, problem solving, solutions | Posted under Blog, Creativity and Ideation, International | No Comments
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